While
you might already know that your customer is always right '
and make steps to ensure that they know this too ' did you
realize that your customer can also be your best
advertisement? It's easy to forget that customers interact
with our businesses more personally than we ever will. And
while we think we know our business inside and out, it's
actually the customer that sees whether or not our business
is doing the job it says it can do. Here are three reasons
why your customer is your best advertisement ' and why you
need to make sure they're always satisfied.
They Will Share Their Good Experiences
Nearly everyone has a story about a
good customer service experience they've had with a
business. Whether there was a problem that got quickly
addressed or perhaps the business simply went above and
beyond what was expected, nearly everyone has had one moment
in which they wanted to sing the praises of their business
transaction. So, if you had this experience, you told people
and then they went to the business you did and then they
told others of their experiences, etc. When something good
happens, people are going to talk about it, letting you get
more positive advertising than you could ever get on your
own.
But at the same time, you need to
remember that if there is a bad experience; customers are
more than likely going to share that too. When things go
wrong and you don't take the time to fix them, you are going
to start a conversation between your customer and their
friends ' one that ends up in you getting less business.
Each experience that your customer has with your website or
with your business should be as positive as possible. While
you don't have to go out of your way each and every time,
it's better to be more than they need than to be less than
they deserve.
They are More Believable Than You
Are
So, what makes these customer
experiences so important to your advertising? Customers who
talk to their friends and to their family are more
believable than you will be. This isn't to say that you're
not trustworthy, but people tend to believe things they hear
from their friends more than they will trust things that
come from a business that wants to make money.
Again, this is why treating the
customer well is so important. Because whatever they share
with their friends is going to be taken as the absolute
truth, you aren't going to get a second chance to change
their minds.
They Can Give Testimonials
When a customer does have a good
experience with you, you might want to talk to them about
writing a testimonial. This is simply a summary of the
compliments they have about your business that can be posted
on your marketing literature or on your website. In
exchange, you might want to offer them a discount on future
purchases, but many people will simply be excited to see
their name and their picture on your business site. These
testimonials should be verbatim of what your customer says,
along with a release that says you can use the statement for
your business. If you receive a testimonial that isn't
written as well as you might like, as the customer if you
can edit it and then show them the changes you made. If they
agree to the final copy, then you have another marketing
tool at your disposal.
Your customers are the best
advertisements for your business and you need to make sure
they are advertising well.
Scott Oliver offers free video coaching to
help you build a profitable home business FAST. Get an hour
of "Website Traffic Secrets" and "Minisite Creation Tactics"
for FREE -- immediate access here:
http://www.InstantWebsiteBusiness.com
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